Community to Clients teaches comprehensive methods that will take you through the process of learning who your ideal client is, how to post content that will be relevant to those potential clients through not only posts but stories, IG Live, IGTV, and Reels, how to connect with them in authentic ways, how to sell to your audience without being spammy, and how to analyze your data to learn how to better shape your content for even better reception among your followers.
... because likes
don't pay the bills!
Most IG courses only teach you how to get more likes.
Community to Clients teaches you how to market in ways that not only attract your target market but use psychological methods to get them to engage, stalk, & hire you!
the study of human behavior regarding buying patterns, customs and preferences in relation to consumer products including reactions and preferences to advertising, packaging and marketing of those products.
refers to tactics that encourage customers to take specific action, “converting” a person browsing your website into a purchaser of your product or service.
+ Seeing direct inquiry results when you post on IG?
+ Keeping up with current trends like IGTV & Reels?
+ Talking about your business in a way that isn’t salesy?
+ Having natural conversations with leads in your DMs?
+ Creating content that gets your audience’s attention?
+ Converting warm IG leads into paying clients?
+ Creating a short and long game IG marketing campaign?
+ 2-3 months ahead on you IG scheduling?
+ Up to date on all the new IG updates?
+ Creating high value content that is relevant to your target market?
We’ve all been there, friend. You create a new session offering, launch a new product, or hype up an already existing session campaign for weeks and months on Instagram. The feedback you get along the way is, “Oh my gosh, this is exactly what I want!” OR “So, good! Can’t wait!” But, when you release new dates and availability options, you have nothing but crickets in your e-mail inbox because all those likes and comments just didn’t convert into inquiries or bookings.
Your stomach drops, you run back to your IG comments to make sure you didn’t dream about all the encouragement you got. It’s still there, so what the heck happened? “What did I do wrong?!” becomes your anthem for the day as you quietly exit your IG app and hope no one remembers your “failed” attempt.
Take a deep breath because it doesn’t have to be that way. In fact, this course is going to teach you how to flip the script and implement the many proven ways to turn your community into clients and get paid. There’s not just one way to implement a successful IG strategy --- there are many, and we’ve got ‘em all.
Here's the stuff we'll cover:
✓ How the current algorithm really works and how to master it
✓ How to connect with your audience so they engage
✓ How to read your analytics so you know what changes to make
✓ How to use your bio to get more committed inquiries
✓ How to sell via storytelling so you don’t feel salesy
✓ What content to put on stories vs main posts
✓ What hashtags to use to surge followers
✓ How to write engaging captions every time
✓ How to convert your followers into paying clients
✓ How to create, batch, and maximize your content
✓ How to convert your community into paying clients
Tell me more!
Before your community commits to you they have to get a little bit curious about you. This starts with your Instagram bio and ideal client. In module 1, we’ll cover:
+ Your mindset around your content and Instagram overall
+ How to identify your ideal client and how to speak to them in a way that gets their attention
+ Niching - the do’s the don’ts and all the mistakes to avoid
+ Setting up your profile for attraction and conversions
+ Perfecting your bio, highlight strategy, and everything in between
Now that your Instagram profile is set up for success, let’s make sure we make it simple for them to become obsessed with you by creating the right content. In module 2, we cover:
+ How to write captions that make them hit the save and share button
+ A step-by-step checklist on how to write captions that convert
+ Your guide to batching content & being consistent
+ Breaking down the power of hashtags and best practices (bonus hashtag library included)
How to create an aesthetic grid, IG Live + Reels strategies, and tons more!
Now that we’ve built an authentic connection (aka relationship), we’re going to dive deep into how to sell on Instagram without feeling “salesy”. You’ll also learn how to go from friend zone to end zone using our proven methods. We pinky promise that these are the exact same methods we use every 👏🏼 single 👏🏿 day 👏🏽 to turn our own communities into paying clients. In module 4, we’ll cover:
+ How and when to post about your sessions, services, & products
+ How to use case studies as social proof
+ Creating urgency, scarcity, and FOMO
+ The power of sales psychology
+ Asking for the sale like it’s just another day at the office (because it is)
Okay, so you’re not stressed about your profile or your content anymore so it’s time to move on to cultivating a real connection with your audience. This, my friend, is where the magic happens. We couldn’t have done it with Module 1 + 2, though. In module 3 we’ll dive into:
+ Content buckets for your feed and IG stories featuring our signature billboard method
+ StorySELLING: how to fuse story + selling together to make a juicy conversion formula
+ How to get your audience to engage with your stories (ahem, AKA get them in your DMs)
+ How to position yourself in front of the audience you want to have
+ BONUS: how to use IG stickers for market research
LET'S BREAK it DOWN
The only way to measure what’s working and what’s not is by reading your analytics. Put on your glasses because it’s time to get nerdy up in here. In module 5, we’re going to teach you how to:
+ How to look for patterns of interest in your content
+ Using your conclusions & analytics to help you create content
+ How to tweak and perfect your offers based on feedback
+ How to use your market research to create offers
+ Saves, shares, and website clicks (what to look for)
Do you hear that? It’s the sound of all these bonuses droppin’ into your lap. We were like, “Dang, we don’t want to leave all these incredible resources out of the course, but where do we put it? …IN THE BONUS SECTION, DUH.”
+ CONTENT STARTERS
+ SUPPLEMENT VIDEOS
+ RESOURCE GUIDES
+ AND SO MUCH MORE!
Check out all these extras!
Once you’re a member of Community to Clients, you’re in the family! Feel free to add yourself to our online community where we will be checking in, answering questions LIVE, going over more advanced topics and so much more! Kahlea and Amanda will be there to hold your hand as you navigate throughout each module and lesson! And don’t forget that this means you get to join a community of like-minded students to bounce ideas off of, share your trial and error stories, and learn together!
You're confused by hashtags and not sure how to use them for maximum reach
Are you ready?
You’re flying by the seat of your pants when it comes time to post
You don’t know what kind of content your audience really responds to
You're not sure how to read your IG insights or how they should affect changes in your content
You don't see a link between your IG posts and incoming inquiries
So let's do this!
Instant access to C2C training modules
An online community built to support your journey to a better IG marketing system
Tons of bonus content that will set you up for success
A clear marketing plan that will have your target market begging to book with you
Full access to all future updates & trainings (we've already updated the course & it's waiting for you)
Exclusive access to Amanda & Kahlea to answer any questions you may have
We absolutely do! Within 14 days of your Community to Clients seat purchase, if you decide this course isn’t for you after you show us all of your completed homework, downloads, printables, worksheets, and notes as well as proof that you have implemented what you’ve learned on your IG profile without increased engagement, we will refund your seat purchase.
Community to Clients is an AT YOUR PACE kinda course! If you want to blast through it in a month, go for it! If you want to take your time and digest each module with plenty of time for homework, that’s awesome! Either way, you can take as much or as little time as you need. Everyone’s process will look a little different and that is the beauty of a self-paced course.
Forever! This is a lifetime course! Guess what that means?!? If you join NOW – you’re in forever... including when we update the course, add any modules, and evolve it overtime! Oh yes, joining now gets you all the future perks too!
AWESOME! This course includes so many different levels of learning because we wanted to make sure that anyone could take this course, and get actionable education out of it. Each module presents a video with visuals of the information, downloadable worksheets and printables for hands on learning, and even the ability to download the slides for note taking if needed. No matter how you learn, we have your back!
HECK YES! We would NEVER leave you hanging to just figure it all out on your own! Once you’re a member of Community to Clients, you’re in the family! Feel free to add yourself to our online community where we will be checking in, answering questions LIVE, going over more advanced topics and so much more! We will be there to hold your hand as you navigate throughout each module and lesson! And don’t forget that this means you get to join a community of like-minded students to bounce ideas off of, share your trial and error stories, and learn together!
ABSOLUTELY! We know that seasons come and go in a photographers’ life and you may need to wait until you can clear your calendar to get started. No worries! When you purchase your seat to Community to Clients, you’re in forever, so take your time and begin the course when you’re ready!
Are you kidding?!? NOW is the perfect time for Community to Clients! Want to know why? Because this means you’ll hit the ground running with good habits, good marketing methods, and good strategies. So many photographers who have come to us later in their photography career tell us that they wish they would have learned our IG marketing techniques earlier because they had built so many bad habits and therefore had been attracting the wrong kind of followers all along. NOW is the time to learn incredible habits that will benefit you for years to come.