& Ads Academy
Let me ask you a question... when’s the last time you did something to market your business that wasn’t on Instagram? Do you have a marketing system set up that doesn’t depend on social media? Have you been relying on only posting to Instagram and Facebook to market your business? Ok, ok... that was three questions, I know. But let me tell you, the NUMBER ONE MARKETING SIN I see most photographers committing is not diversifying their marketing methods! If you aren’t getting enough inquiries from your target audience and wish you had more bookings from committed clients, the Campaign Content & Ads Academy is definitely for you!
...because you're tired of putting all your marketing eggs in the social media basket.
Ready to level up your marketing game?
Did you know...
A potential client needs to see your product an average of SEVEN TIMES before they commit to your brand.
Brands don’t actually OWN their social media accounts, or their followers. If something happens to your IG account, it all goes away... including your audience reach.
Studies have found that for ever $1 you spend on email marketing, you can expect a $42 return on investment.
✓ Posting sneak peek after sneak peek on IG just isn’t working
✓ You’re tired of not getting any inquiries
✓ You want more bookings from invested clients
✓ You don’t want to hard-sell your clients (ew)
✓ You have no idea how to start a newsletter list, much more what to send with it
✓ You had to undervalue yourself and your skills just to book a few clients
✓ You think you may have to go back to a 9-5 job and hate the idea of it
Notice that not one of those factors points to a specific genre of photographer with a specific amount of experience. CCAA is for ALL portrait photographers... no matter your genre or no matter your age, no matter your experience or no matter your level of income. You will walk away with new tools that have proven results time after time.
CCAA is an intense self-paced course for photographers who want to diversify their marketing efforts for extended reach, increased inquiries, and more bookings.
Here's the stuff we'll cover:
+ WHY marketing with lead magnets & newsletters is so important (because we don't teach just the "how")
+ the ULTIMATE ROADMAP from creating a lead magnet to marketing it with ads, then publishing your newsletters to your new sign ups
+ how to AUTOMATE your freebie delivery & welcome campaign to make it crazy easy
+ how to know what your audience feels is RELEVANT so you can produce education that they want from you
+ how to BUILD a library of high value content to send to your newsletter subscribers & convert them into paying clients
Tell me more!
What the heck is a lead magnet? It’s just another name for a freebie! We’ll teach you the why, what, and how of creating incredibly valuable lead magnets that will urge your potential clients to literally give you their e-mail addresses. You’ll also learn how to use these freebies to generate warm leads automatically without having to be present and receive educated & committed bookings as a result.
A great way to market directly to prospects without having to worry about an algorithm screwing up your reach is with a newsletter campaign! Learn the ins and outs of how to make newsletters work for you while booking more committed clients due to the valuable education you consistently send to their inbox. We’ll teach you what kind of content to send as well as how to plan and schedule your content to make sure that it’s relevant to your list.
Social media is only good when people see what you’re posting. With the number of people who see your social media posts becoming less and less, we need to figure out how to effectively reach those people without throwing money down the drain. In this module, we’re teaching you how to run Facebook Ads the correct way and don’t just lead to people who don’t book or inquiries that never pan out. Again, we’re breaking this down step-by-step so you know exactly what to do and can get up and running quickly! Everything from how to run an ad, who to show your ad to and make sure that you’re building your ads the right way.
In these modules we’re diving in to exactly what you need to do to get your email marketing up and running. Not a techy person? We walk you through the setup and how to so that you can spend less time dealing with tech issues and more time serving your potential clients. We’ll be covering everything from how to get started, creating your first email, building your list, sending value packed emails that send by themselves and more.
LET'S BREAK it DOWN
Because we didn’t want to leave any stone unturned, this module includes topics like how to split test ads and ensure you’re spending your marketing dollars efficiently, how to get back in front of people who are interested so that they don’t forget about you and going into depth about how to set up welcome sequences that keep your email audience members engaged and getting to know you! This is all about taking your fundamental email and Facebook marketing to the next level!
A successful marketing plan that doesn't depend on the ever-changing IG algorithm.
What's in it for you?
Your own newsletter list that you own that produces leads who are beyond excited to work with you.
A comprehensive system to take you through each step of the process.
A full understanding of the psychology behind successful lead magnets and newsletter campaigns.
A clear path to set yourself apart from your competitors.
Inside every module are tons of bonus content in the form of downloadable, printables, worksheets, resource guides, videos and more! YES! We just love bonus content because they really help our students understand each concept in a deeper way.
+ PIPELINE GUIDES
+ SUPPLEMENT VIDEOS
+ RESOURCE GUIDES
+ AND SO MUCH MORE!
Check out all these extras!
Once you’re a member of CCAA, you’re in the family! Feel free to add yourself to our online community where we will be checking in, answering questions LIVE, going over more advanced topics and so much more! We will be there to hold your hand as you navigate throughout each module and lesson! And don’t forget that this means you get to join a community of like-minded students to bounce ideas off of, share your trial and error stories, and learn together!
Imagine having a direct path to your target audience.
Imagine not having to perform based on some confusing algorithm to be seen.
Imagine being able to educate your audience about how incredibly perfect your brand is for what they need.
So let's do this!
Instant access to CCAA training modules
An online community built to support your journey to a better marketing system
Tons of bonus content that will set you up for success
A clear marketing plan that doesn't revolve around algorithms you can't control
Full access to all future updates & trainings (we've already updated the course & it's waiting for you)
Exclusive access to Amanda & Sean to answer any questions you may have
Within 30 days of your CCAA seat purchase, if you decide this course isn’t for you after you show us all of your completed homework, downloads, printables, worksheets, and notes as well as proof that you presented your new marketing methods to your potential clients without increased inquiries, we will refund your seat purchase.
CCAA is an AT YOUR PACE kinda course! If you want to blast through it in a month, go for it! If you want to take your time and digest each module with plenty of time for homework, that’s awesome! Either way, you can take as much or as little time as you need. Everyone’s process will look a little different and that is the beauty of a self-paced course.
Forever! This is a lifetime course! Guess what that means?!? If you join NOW – you’re in forever... including when we update the course, add any modules, and evolve it overtime! Oh yes, joining now gets you all the future perks too!
AWESOME! This course includes so many different levels of learning because we wanted to make sure that anyone could take this course, and get actionable education out of it. Each module presents a video with visuals of the information, downloadable worksheets and printables for hands on learning, and even the ability to download the slides for note taking if needed. No matter how you learn, we have your back!
HECK YES! We would NEVER leave you hanging to just figure it all out on your own! Once you’re a member of CCAA, you’re in the family! Feel free to add yourself to our online community where we will be checking in, answering questions LIVE, going over more advanced topics and so much more! We will be there to hold your hand as you navigate throughout each module and lesson! And don’t forget that this means you get to join a community of like-minded students to bounce ideas off of, share your trial and error stories, and learn together!
ABSOLUTELY! We know that seasons come and go in a photographers’ life and you may need to wait until you can clear your calendar to get started. No worries! When you purchase your seat to CCAA, you’re in forever, so take your time and begin the course when you’re ready!
Are you kidding?!? NOW is the perfect time for CCAA! Want to know why? Because this means you’ll hit the ground running with good habits, good marketing systems, and good methods. So many photographers wish they would have learned more successful marketing methods earlier on in their business because they had built so many bad habits and therefore had been missing out on inquiries & bookings all along. NOW is the time to learn incredible habits that will benefit you for years to come.