Think about it... when you ask questions like "Should I be using TikTok?" or "Is the floral crown trend over?" WHY would you ask a fellow photographer who ISN'T a member of your target audience? They cannot give you the answer that you actually need because they aren't from your region, your client's age, in the life event of your client, and many more reasons. Why not go straight to the source and ask the people that matter most to your business: your target clients.
Stop asking other photographers what you should be asking
your target market.
Ready to get the answers you need?
Can you imagine...
Can you imagine...
Knowing exactly what kind of marketing your target market wants to see from you: relevant content, what will get you unfollowed, how to get them to engage, etc
Knowing exactly WHY they hire the photographers they do: what kind of sessions they like, why they like some photographers over others, what makes them commit, etc.
Knowing exactly what kind of products they want from you: albums, canvases, are they just interested in digitals, do they want a rep team, etc.
Knowing exactly what they want in a portrait session: are they interested in concepts, do they want access to makeup/hair services, a fashion closet, etc.
What if you could operate your
business with insider information?
After your Focus Groups Intensive, my confidence has skyrocketed because I now have a plan! Everything you covered was insightful but your list of questions to ask was exactly what I needed. I’m most afraid of hosting a focus group, looking like I don’t know what I’m doing, and asking questions that are pointless or that result in a bunch of non-answers.
The questions you provided are brilliant and more than enough to start with."
I’m so grateful to have a plan I’m excited about! Thanks to you, I’ve learned how to learn things I need to know to help me focus on what my clients actually care about.
I had tons of questions that I felt, if answered, could help me market my business and set myself apart from the competition. I just knew if I could learn what my target market wanted, I could use that to become THE photographer in my area. After asking countless other photographers and failing at what THEY thought I needed, I decided to go straight to the source: my clients and their friends who DIDN'T hire me.
Hosting focus groups has changed my business FOREVER! I have been able to learn exactly what my target market wants from me, how to maximize my online presence, how to stay relevant, and how to attract my target market more than my local competitors.
This lesson will help you discover why asking your burning questions to other photographers just doesn't work. We'll dive into the scientific and industry specific process of focus groups and why they are so important to running a successful business.
Lesson #2 is all about the details of the focus group. We'll discuss exactly WHO you will want to invite, WHEN to run your focus groups, and WHERE to host them. A LOT of photographers get these details wrong when they host a focus group and because of those mistakes, it alters the dynamics of the group and can negatively impact the quality of information you gain.
Lesson #4 dives deep into the details behind not only processing the information you gained from your focus group, but how to organize and optimize it so that you can apply it all to your business. There will be some changes and updates that you'll want to make in your business that will actually have to wait and others that you can act on immediately. This lesson will help you know which ones to attack first and how to apply the other kind later.
This lesson is my absolute favorite because it breaks down the psychology behind what you want to learn from your focus groups. We will dive into over 100 questions to ask in the categories of marketing, art (images and editing), the client experience, and product & service offerings. Each question is specifically crafted to maximize your information that you can learn from your focus group.
LET'S BREAK it DOWN
a crystal clear plan for hosting your first and future focus groups every year
What's in it for you?
an understanding of exactly who should attend (it's not who you think)
tons of information about how to attract clients, straight from your target market
the rules for running an efficient and fool-proof focus group
a clear path of how to process and apply the information gained to you biz
100 done for you questions that you can use to run your focus group
a complete plan for how to run a focus group from invite to application
So let's get started!
you feel like you're not attracting enough inquiries
you want to book more clients
you wonder why potential clients are booking someone else instead of you
you wish you could pick your clients' brains
your market isn't vibing with your marketing attempts
you're not sure your products are right for your clients or if they even like them
you want to understand what your target market wants in a photographer
you want to know what your target market thinks
of your editing style
you feel like you're missing the mark when it comes to marketing to your clients
Inside the Focus Method is tons of bonus content in the form of checklists, brainstorming worksheets, resource guides, and more! YES! I just love bonus content because they really help my students understand each concept in deeper way.
+ SWIPE FILES: copy & paste communication
+ WORKSHEETS: brainstorm your focus group (pre and post)
+ 100 QUESTIONS TO ASK: categorized & done for you
+ TO - DO LISTS: based on what kind of info you gain
+ And more!
I'm Amanda, the pricing & sales expert behind A-list.
I've always operated out of the left side of my brain... the strategies, the formulas, the psychology. It all gets me so freaking hype (nerd alert). Most creatives are right brain dominant and have a hard time with the more business side of things like marketing, money, and systems.
That's where I come in... let me be your left brain.