Pricing for Profit is an intense self-paced course for photographers who are tired of financially struggling in their business (and even their personal lives). It's my 5 step process to a purposeful & profitable pricing and sales plan for your photography business that teaches actionable strategies that will take you through a personal & business financial analysis, implementation of a minimum order requirement and session tiers, building collections and a la carte product offerings that motivate higher sales averages without icky hard-sell tactics, and even features the detailed process of in person sales sessions using psychological methods that result in increased earnings every time.
Get off that financial struggle bus...
Ready for your life to change?
Can you imagine...
Can you imagine...
Imagine knowing exactly why you’re pricing that beautiful album at the price you’ve chosen - not just some random "three times the cost of good" formula.
Imagine not having to hard-sell your clients for a higher sale. Nobody likes the pressure of an anxiety ridden sales session. Gross!
Imagine walking into a sales session knowing you’re going to make AT LEAST what you need to make ends meet. That is a HUGE burden lifted off your shoulders!
Imagine being able to quit your full-time job and stop working on the weekends because you've more than replaced your monthly income with portrait sales.
What if you could go into your sessions knowing you’re going to make an incredible profit that will not only get your monthly bills paid, but allow you to begin saving in a way that benefits you & your family’s future?
"Today I got some inquiries and put the new pricing to work...within minutes of sending my new pricing, they accepted the proposal for the third tier signature branding experience package which is now $1995 which is something I used to charge $800 for.
My confidence just went all the way up!"
Through trial and error, I learned to think the OPPOSITE of what all those pricing for photographer guides had taught me. They failed in teaching photographers how to price themselves with an end result in mind. Once I finally understood WHY I was charging the prices I was charging, my average sales went from a few hundred dollars to $4,000 quite literally, overnight.
I was able to quit my full time job because i was making six times more as a photographer IN half the time.
This module will help you discover your expenses and current financial standing. This information will help you decide your pricing in the long run. There are plenty of downloads and worksheets to help you map out your expenses so that you’ll be able to transition these numbers into a system that you can understand exactly how much income you need to make so that you can contribute to your family in a way that provides beyond what is needed.
This module is all about minimum order requirements (MORs) and how to implement them, as well as how to build session tiers. Establishing an MOR will help you not only meet your needs financially, but exceed them due to the incredible science of psychology. In this module, you’ll learn exactly what your MOR needs to be, so that you and your family can survive and THAT is awesome.
This module dives deep into the profit margin factor of each and every product you offer. This creates a purposeful system for income that allows you to focus on the end result instead of hoping and praying that you’ll get paid what you need to. This way, you can filter in your a la carte products into your planned collections. They literally fall into place.
This module is my absolute favorite because it breaks down the psychology behind what pushes clients to purchase the higher collection offerings over the lower ones. We will explore what products need to go in which collections, what to price each collection, and how to build them so that choosing the top collection will be an absolute no brainer for your clients.
LET'S BREAK it DOWN
This module is all about how your in person sales session will run while applying psychological methods to motivate the highest average sale possible, for your pricing structure. We will be going over how important the timeline is and how to re-introduce your pricing to your client at the right time and how to easily transition into closing the sale itself. This is your payday after all your hard work!
You will also get to watch an ordering session from beginning to end! You can watch the split screen of me and my clients so that you can even watch their reactions while viewing their gallery & product showcase!
Don't worry... if you don't offer products, hold in person sales, or are wanting to transition to all inclusive sessions, that doesn't mean you have to struggle! Everyone's answer to making more money as a photography business is to hold in person sales and sometimes we, as business owners, are not in the place to do so. And that's ok! I'm here to teach you how to make thousands of dollars in average sales WITHOUT products & sales sessions by using the same psychology and science of value structuring! In this module, you'll learn not only how to market all inclusive sessions, but how to structure the offers so that you can point your potential clients to book the offer you want to sell the most! You will also learn how to transition into booking these sessions, how to visually showcase the differences, collect the full payments up front, create a hybrid pricing model, and add value to the offers that result in thousands of dollars in pre-session income! My average all inclusive session results in $3,000 before I ever capture a single image!
a REAL & HONEST understanding of where you currently stand financially
What's in it for you?
a plan of strategies to connect what you NEED for income & how to make it
a system that filters in your actual target market that can pay your prices
a structure of collections that are built to motivate high end sales
a checks & balance method that will let you know you’ve priced yourself correctly
a blue-print of a la carte pricing offerings allowing for seamless collection transitions
a complete plan for in-person sales sessions that result in increased client averages
The financial education in P4P has pushed THOUSANDS of students to build purposeful pricing & sales systems that are actually providing real income.
No matter where they’re from, what socio-economic demographics they serve, they are experiencing shocking income surges.
P4P students are hitting goal sales sessions almost every client session, higher sales averages, and increased profits across the board.
“My average sale my first three years in business was around $750. This year my average is about $1750, which is way higher than anything I ever expected to make in this business. I have sold 5 of my TOP collections this year, which are $3,000! Anyway, just a huge THANK YOU. Seriously would not have had the confidence or knowledge to get to this point without you.”
"I used to believe that in rural North Carolina, a portrait collection priced at $3,250 would be an impossible sale. Last night, I topped $7,800. I used to wonder if my business could afford to make the investment into Amanda's financial education. Now I know that I couldn't afford NOT to.”
"When I made my first sale after her class of $3,600, I almost fell over dead. DEAD, I tell you! That was more than a full month of teaching, which was my prior job. Your business HAS to go through this class it is life changing, and in my case, life saving. Thank you, Amanda Holloway. You taught me something I can use for the rest of my life, and can support my family with."
"After implementing Amanda's pricing strategies, my average sale literally doubled. I used to cringe when clients would purchase certain products but it was because my profit margins were setup incorrectly. I now feel more confident about my pricing and the prices of my products finally make sense. "
"Amanda's way of delivering information truly is the realest I've ever experienced in my whole 12+ years of entrepreneurship... no fluff... no BS. I immediately transitioned from selling $900 brand packages to those needing at least a $10k purchase minimum. I have since booked my highest creative project totaling $55,000—whoa! I never imagined in a million years that could happen for me!"
So let's get started!
"I was always busy, and booking clients, but I had nothing to show for it because I wasn’t making any money!"
"I was shocked to learn that I was literally making pennies! In just a couple of months time though, I was able to increase my take home income by nearly 40%! Then in just a few months after that, I had increased it by 60%! Now I’m thrilled to say I am charging more and am no longer making less than minimum wage! I was able to pay off all of our debt and can provide for my family. My goals of making over six figures is now a reality!"
Yes, It Really Works
"Last year my largest sales session received $400.
This year after watching your videos, my very first 2021 in person sales session... drumroll please... $4,000!"
"I about passed out!! I cannot thank you enough!! I cried! I was so scared and they didn’t think twice!! It’s given me a world of confidence! I just need to give you a HUGE Thank You!! Thank for everything you teach and for being real!"
"I have photographed 18 clients this fall season and have had 10 IPS sessions so far. I have sold 7 TOP collections and the other 3 are my third collection!"
"I still have 6 more to go and I have already made MORE THAN DOUBLE the profit compared to last year which was my biggest year yet! Mind-blowing what knowledge combined with confidence can do! I 100% swear by your course and will rewatch next year again as a refresher!As I went through the course, I kept repeating 'Yes! This makes total sense! Why hasn’t anyone ever explained it to me that way?"
When I began my career as a photographer, I had no idea what I was doing. I was broke as a joke living in an 800 square foot apartment that dipped down in the living room and was driving the Ford Ranger my Mom bought when I was 15. I was also in a good amount of debt with no understanding of how to get out.
After figuring out the correct way to price myself, my very first two ordering sessions produced $4,000 sales EACH. Just like my P4P students, I watched my business go from struggling to striving & because of the foundational aspects that I teach in Pricing for Profit, I've been able to lead the life I never even dreamed of.
I know you're scared.
I know you don't want to fail.
I know because
I've been there...
YOU CAN DO THIS.
You're in the right place.
you are overworked and underpaid
you are tired of not making ends meet
you wonder where the heck your income
went every month
you want / need to make higher average sales
you don’t want to hard-sell your clients (ew)
you want to be compensated well for your
time away from your family
you want to understand why you charge
what you’re charging
you have no idea what you should be charging
for your sessions and/or products
you’ve had to undervalue yourself and your
skills just to book a few clients
Inside every module are tons of bonus content in the form of downloadable, printables, worksheets, resource guides, videos and more! YES! I just love bonus content because they really help my students understand each concept in deeper way.
+ MODULE WORKBOOKS
+ ORDER FORMS
+ BONUS ARTICLES
+ RESOURCE GUIDES
+ SUPPLEMENT VIDEOS
+ And more!
"Cat shit Ohio!"
I'm Amanda, the pricing & sales expert behind A-list.
I've always operated out of the left side of my brain... the strategies, the formulas, the psychology. It all gets me so freaking hype (nerd alert). Most creatives are right brain dominant and have a hard time with the more business side of things like marketing, money, and systems.
That's where I come in... let me be your left brain.
Within 30 days of your Pricing for Profit seat purchase, if you decide this course isn’t for you after you show me all of your completed homework, downloads, printables, worksheets, and notes as well as proof that you presented your new pricing structure to your clients without increased sales, we will refund your seat purchase.
The key differences are in not only the sequence of how you build your pricing structure, but also in learning the WHY behind it all. So many photographers out there have no idea why they’re charging what they charging. Most looked at their competitors’ prices and just built from there.
YOU have specific financial needs that others don’t. Why should you charge the same as others who may need less income than you? That’s going to leave you in a cycle of debt and THAT can be avoided with Pricing for Profit. We're going to consider ALL the factors BEFORE building your collections & offerings so that you know you can make real income from your business.
Pricing for Profit is an AT YOUR PACE kinda course! If you want to blast through it in a month, go for it! If you want to take your time and digest each module with plenty of time for homework, that’s awesome! Either way, you can take as much or as little time as you need. Everyone’s process will look a little different and that is the beauty of a self-paced course.
Frequently Asked Questions
Pricing for Profit is for ALL portrait photographers... no matter your genre or no matter your age, no matter your experience or no matter your level of income. You will walk away with new tools that have proven results time after time across thousands of students.
HECK YES! I would NEVER leave you hanging to just figure it all out on your own! Once you’re a member of Pricing for Profit, you’re in the family! Feel free to add yourself to our online community where I will be checking in, answering questions LIVE, going over more advanced topics and so much more! I will be there to hold your hand as you navigate throughout each module and lesson! And don’t forget that this means you get to join a community of like-minded students to bounce ideas off of, share your trial and error stories, and learn together!
I absolutely do! Within 30 days of your Pricing for Profit seat purchase, if you decide this course isn’t for you after you show me all of your completed homework, downloads, printables, worksheets, and notes as well as proof that you presented your new pricing structure to your clients without increased sales, we will refund your seat purchase.
Forever! This is a lifetime course! Guess what that means?!? If you join NOW – you’re in forever... including when I update the course, add any modules, and evolve it overtime! Oh yes, joining now gets you all the future perks too!
AWESOME! This course includes so many different levels of learning because I wanted to make sure that anyone could take this course, and get actionable education out of it. Each module presents a video with visuals of the information, downloadable worksheets and printables for hands on learning, the ability to download the slides for note taking if needed, and even a course workbook that dives in deep to each topic. No matter how you learn, I got your back!
ABSOLUTELY! I know that seasons come and go in a photographers’ life and you may need to wait until you can clear your calendar to get started. No worries! When you purchase your seat to Pricing for Profit, you’re in forever, so take your time and begin the course when you’re ready!
Are you kidding?!? NOW is the perfect time for Pricing for Profit! Want to know why? Because this means you’ll hit the ground running with good habits, good income, and good methods. So many photographers who have come to me later in their photography career tell me that they wish they would have learned my pricing education earlier because they had built so many bad habits and therefore had been attracting the wrong kind of clients all along. NOW is the time to learn incredible habits that will benefit you for years to come.