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Your 5 Step Process to a Purposeful & Profitable Pricing and Sales Plan for your Photography Business



Pricing for Profit is an intense self-paced course for photographers who are tired of financially struggling in their business (and even their personal lives). It's my 5 step process to a purposeful & profitable pricing and sales plan for your photography business that teaches actionable strategies that will take you through a personal & business financial analysis, implementation of a minimum order requirement and session tiers, building collections and a la carte product offerings that motivate higher sales averages without icky hard-sell tactics, and even features the detailed process of in person sales sessions using psychological methods that result in increased earnings every time.

Get off that financial struggle bus... 

for good.

Ready for your life to change?

"Today I got some inquiries and put the new pricing to work...within minutes of sending my new pricing, they accepted the proposal for the third tier signature branding experience package which is now $1995 which is something I used to charge $800 for.
My confidence just went all the way up!"


"Amanda, I am in shock right now!"

Through trial and error, I learned to think the OPPOSITE of what all those pricing for photographer guides had taught me. They failed in teaching photographers how to price themselves with an end result in mind. Once I finally understood WHY I was charging the prices I was charging, my average sales went from a few hundred dollars to $4,000 quite literally, overnight.

Scouring pricing guides only to be let down in the sales session.

I was able to quit my full time job because i was making six times more as a photographer IN half the time.



Pricing for Profit

This module will help you discover your expenses and current financial standing. This information will help you decide your pricing in the long run. There are plenty of downloads and worksheets to help you map out your expenses so that you’ll be able to transition these numbers into a system that you can understand exactly how much income you need to make so that you can contribute to your family in a way that provides beyond what is needed.

This module is all about minimum order requirements (MORs) and how to implement them, as well as how to build session tiers. Establishing an MOR will help you not only meet your needs financially, but exceed them due to the incredible science of psychology. In this module, you’ll learn exactly what your MOR needs to be, so that you and your family can survive and THAT is awesome.

Here's What You'll Learn

Financial Analysis

Pre-Qualifying your Target Clients

the party starts here...


This module dives deep into the profit margin factor of each and every product you offer. This creates a purposeful system for income that allows you to focus on the end result instead of hoping and praying that you’ll get paid what you need to. This way, you can filter in your a la carte products into your planned collections. They literally fall into place.

A Complete a la Carte System


This module is my absolute favorite because it breaks down the psychology behind what pushes clients to purchase the higher collection offerings over the lower ones. We will explore what products need to go in which collections, what to price each collection, and how to build them so that choosing the top collection will be an absolute no brainer for your clients.

Building your Collections



This module is all about how your in person sales session will run while applying psychological methods to motivate the highest average sale possible, for your pricing structure. We will be going over how important the timeline is and how to re-introduce your pricing to your client at the right time and how to easily transition into closing the sale itself. This is your payday after all your hard work!

You will also get to watch an ordering session from beginning to end! You can watch the split screen of me and my clients so that you can even watch their reactions while viewing their gallery & product showcase!

Sales Methods 
that Succeed


Don't worry... if you don't offer products, hold in person sales, or are wanting to transition to all inclusive sessions, that doesn't mean you have to struggle! Everyone's answer to making more money as a photography business is to hold in person sales and sometimes we, as business owners, are not in the place to do so. And that's ok! I'm here to teach you how to make thousands of dollars in average sales WITHOUT products & sales sessions by using the same psychology and science of value structuring! In this module, you'll learn not only how to market all inclusive sessions, but how to structure the offers so that you can point your potential clients to book the offer you want to sell the most! You will also learn how to transition into booking these sessions, how to visually showcase the differences, collect the full payments up front, create a hybrid pricing model, and add value to the offers that result in thousands of dollars in pre-session income! My average all inclusive session results in $3,000 before I ever capture a single image!

All Inclusive Offerings


a REAL & HONEST understanding of where you currently stand financially

What's in it for you?

a plan of strategies to connect what you NEED for income & how to make it



What you can get out of pricing for profit:

a system that filters in your actual target market that can pay your prices


a structure of collections that are built to motivate high end sales

a checks & balance method that will let you know you’ve priced yourself correctly



a blue-print of a la carte pricing offerings allowing for seamless collection transitions

a complete plan for in-person sales sessions that result in increased client averages




Proof of Profitability

The financial education in P4P has pushed THOUSANDS of students to build purposeful pricing & sales systems that are actually providing real income.


No matter where they’re from, what socio-economic demographics they serve, they are experiencing shocking income surges.


P4P students are hitting goal sales sessions almost every client session, higher sales averages, and increased profits across the board.


“My average sale my first three years in business was around $750.  This year my average is about $1750, which is way higher than anything I ever expected to make in this business.  I have sold 5 of my TOP collections this year, which are $3,000!  Anyway, just a huge THANK YOU.  Seriously would not have had the confidence or knowledge to get to this point without you.”


his income

"I used to believe that in rural North Carolina, a portrait collection priced at $3,250 would be an impossible sale.  Last night, I topped $7,800. I used to wonder if my business could afford to make the investment into Amanda's financial education.  Now I know that I couldn't afford NOT to.”



"When I made my first sale after her class of $3,600, I almost fell over dead. DEAD, I tell you! That was more than a full month of teaching, which was my prior job. Your business HAS to go through this class it is life changing, and in my case, life saving. Thank you, Amanda Holloway. You taught me something I can use for the rest of my life, and can support my family with."  



"After implementing Amanda's pricing strategies, my average sale literally doubled. I used to cringe when clients would purchase certain products but it was because my profit margins were setup incorrectly.  I now feel more confident about my pricing and the prices of my products finally make sense. "



"Amanda's way of delivering information truly is the realest I've ever experienced in my whole 12+ years of entrepreneurship... no fluff... no BS. I immediately transitioned from selling $900 brand packages to those needing at least a $10k purchase minimum. I have since booked my highest creative project totaling $55,000—whoa! I never imagined in a million years that could happen for me!"




real results

A year from now you
will have wished you started today....

So let's get started!

"I was always busy, and booking clients, but I had nothing to show for it because I wasn’t making any money!"

"I was shocked to learn that I was literally making pennies! In just a couple of months time though, I was able to increase my take home income by nearly 40%! Then in just a few months after that, I had increased it by 60%! Now I’m thrilled to say I am charging more and am no longer making less than minimum wage! I was able to pay off all of our debt and can provide for my family. My goals of making over six figures is now a reality!"



Yes, It Really Works

"Last year my largest sales session received $400.
This year after watching your videos, my very first 2021 in person sales session... drumroll please... $4,000!"

"I about passed out!! I cannot thank you enough!! I cried! I was so scared and they didn’t think twice!! It’s given me a world of confidence! I just need to give you a HUGE Thank You!! Thank for everything you teach and for being real!"


scaled her business by 10x

"I have photographed 18 clients this fall season and have had 10 IPS sessions so far. I have sold 7 TOP collections and the other 3 are my third collection!"

"I still have 6 more to go and I have already made MORE THAN DOUBLE the profit compared to last year which was my biggest year yet! Mind-blowing what knowledge combined with confidence can do! I 100% swear by your course and will rewatch next year again as a refresher!As I went through the course, I kept repeating 'Yes! This makes total sense! Why hasn’t anyone ever explained it to me that way?"



Payment Plan

3 payments of $200

One Payment 

1 payment of $499

Best Value!

select the plan that works for you:

I want you to think about a term you hear when considering purchasing education: return on investment. This means that whatever cost the education is to you, you will receive either a low, match, or high return BACK from the education you learn.

Pricing for Profit offers a DIRECT return on your investment into the course simply because it teaches students how to make higher sales, therefore providing you with a return on your investment. And take it from my students... the return has proven to be incredibly high.

When I began my career as a photographer, I had no idea what I was doing. I was broke as a joke living in an 800 square foot apartment that dipped down in the living room and was driving the Ford Ranger my Mom bought when I was 15. I was also in a good amount of debt with no understanding of how to get out.

After figuring out the correct way to price myself, my very first two ordering sessions produced $4,000 sales EACH. Just like my P4P students, I watched my business go from struggling to striving & because of the foundational aspects that I teach in Pricing for Profit, I've been able to lead the life I never even dreamed of.

I know you're scared. 
I know you don't want to fail.

I know because
I've been there...

You're in the right place.

you are overworked and underpaid

you are tired of not making ends meet

you wonder where the heck your income
went every month

you want / need to make higher average sales

you don’t want to hard-sell your clients (ew)

you want to be compensated well for your
time away from your family

you want to understand why you charge
what you’re charging

you have no idea what you should be charging
for your sessions and/or products

you’ve had to undervalue yourself and your
skills just to book a few clients

Pricing for Profit is for you if...


Inside every module are tons of bonus content in the form of downloadable, printables, worksheets, resource guides, videos and more! YES! I just love bonus content because they really help my students understand each concept in deeper way.

+ And more!

Check out all the extras you will receive!


"Cat shit Ohio!"

— MY HUSBAND in shock


I'm Amanda, the pricing & sales expert behind A-list.

I've always operated out of the left side of my brain... the strategies, the formulas, the psychology. It all gets me so freaking hype (nerd alert). Most creatives are right brain dominant and have a hard time with the more business side of things like marketing, money, and systems.

That's where I come in... let me be your left brain.

more about me

hey there!

Know EXACTLY what profit margin you should be getting on your product sales & how to implement that margin.

Know how many collection offerings you should have & how to leverage them for higher sales averages.

Be able to create your collection offerings based on what you need to make per sale.

Have a clear and actionable plan for each and every ordering session to hit your highest sales goals.

Know what to say to your clients during your sales sessions that will encourage higher sales.

Be able to finally connect the dots between your business & personal income goals.

By the end of PRICING for PROFIT, you will...


Try PRICING FOR PROFIT for 30 days.
Get your money back if it doesn’t serve you.

Within 30 days of your Pricing for Profit seat purchase, if you decide this course isn’t for you after you show me all of your completed homework, downloads, printables, worksheets, and notes as well as proof that you presented your new pricing structure to your clients without increased sales, we will refund your seat purchase.

money back 


Pricing for Profit is the only course of its kind because...


The key differences are in not only the sequence of how you build your pricing structure, but also in learning the WHY behind it all. So many photographers out there have no idea why they’re charging what they charging. Most looked at their competitors’ prices and just built from there.

YOU have specific financial needs that others don’t. Why should you charge the same as others who may need less income than you? That’s going to leave you in a cycle of debt and THAT can be avoided with Pricing for Profit. We're going to consider ALL the factors BEFORE building your collections & offerings so that you know you can make real income from your business.

Study at your own pace

Plan based on your learning style


Follow a


Let's Do This Thing!

Payment Plan

3 payments of $200

One Payment 

1 payment of $499

Best Value!

select the plan that works for you:

I’m a busy hustler. Can I participate when I have the time or do I have to participate at certain times and days? 

Pricing for Profit is an AT YOUR PACE kinda course! If you want to blast through it in a month, go for it! If you want to take your time and digest each module with plenty of time for homework, that’s awesome! Either way, you can take as much or as little time as you need. Everyone’s process will look a little different and that is the beauty of a self-paced course.

Frequently Asked Questions

Is this course for a certain kind of photographer?

Pricing for Profit is for ALL portrait photographers... no matter your genre or no matter your age, no matter your experience or no matter your level of income. You will walk away with new tools that have proven results time after time across thousands of students.

Will we have access to you personally? What if I have questions?!?

HECK YES! I would NEVER leave you hanging to just figure it all out on your own! Once you’re a member of Pricing for Profit, you’re in the family! Feel free to add yourself to our online community where I will be checking in, answering questions LIVE, going over more advanced topics and so much more! I will be there to hold your hand as you navigate throughout each module and lesson! And don’t forget that this means you get to join a community of like-minded students to bounce ideas off of, share your trial and error stories, and learn together!

Do you have a refund policy? 

I absolutely do! Within 30 days of your Pricing for Profit seat purchase, if you decide this course isn’t for you after you show me all of your completed homework, downloads, printables, worksheets, and notes as well as proof that you presented your new pricing structure to your clients without increased sales, we will refund your seat purchase.

How long will I be able to access Pricing for Profit?

Forever! This is a lifetime course! Guess what that means?!? If you join NOW – you’re in forever... including when I update the course, add any modules, and evolve it overtime! Oh yes, joining now gets you all the future perks too!

What kind of content is Pricing for Profit? Sometimes I need to read, hear and watch to absorb the information.

AWESOME! This course includes so many different levels of learning because I wanted to make sure that anyone could take this course, and get actionable education out of it. Each module presents a video with visuals of the information, downloadable worksheets and printables for hands on learning, the ability to download the slides for note taking if needed, and even a course workbook that dives in deep to each topic. No matter how you learn, I got your back!

Can I buy Pricing for Profit now and then begin the course later? I’m busy this time of year! 

ABSOLUTELY! I know that seasons come and go in a photographers’ life and you may need to wait until you can clear your calendar to get started. No worries! When you purchase your seat to Pricing for Profit, you’re in forever, so take your time and begin the course when you’re ready!

I’m a brand new photographer & just getting started. Is this course for me?

Are you kidding?!? NOW is the perfect time for Pricing for Profit! Want to know why? Because this means you’ll hit the ground running with good habits, good income, and good methods. So many photographers who have come to me later in their photography career tell me that they wish they would have learned my pricing education earlier because they had built so many bad habits and therefore had been attracting the wrong kind of clients all along. NOW is the time to learn incredible habits that will benefit you for years to come.

shoot me an email

I completely understand. Every dollar invested in your business is an important one! Let me know if you have any questions!

Still on the fence?