TRANSFORM
TRANSFORM
Amanda Holloway's complete detailed editing process for rich & bold images.
ENROLL NOW
editing course
Transform is for photographers who want to create stunningly bold & rich portraits without spending hours at their desktop. In this course, made up of over 5 hours of editing tutorials, Amanda shows you her three phase process to editing an image by using simple steps that have big impact. With Amanda's specific process, you will learn how to edit an image from start to finish in under two minutes without using costly actions that can make your work look like everyone else's. It's time to learn how to finally harness the power of Photoshop & produce consistently beautiful results.
Stop spending HOURS editing & get your time back.
introducing...
TRANSFORM
"What I used to fret over for days
now takes me seconds."
-SARA
"My skin tones and white balance have become a non-issue.!"
I would throw action after action on top of my images and not really understand what they were doing. And producing consistent results? GOOD LUCK! I just didn't know how to create the look I wanted.
That's when I decided to truly understand how Photoshop works and how I could take control of the results of my images by creating my own editing process.
Editing a session for hours & hoping actions would save my images.
And now i'm sharing that entire process with you in over 5 hours of step by step SIMPLIFIED editing tutorials.
I'VE BEEN THERE...
Amanda kicks this course off with one of the biggest issues photographers face when it comes to editing their images: skin. Whether you're retouching blemishes, wrinkles, cracks or rough texture, you will learn how to handle each issue while retaining most of the skin's original texture while still being able to see pores, beauty marks, & freckles.
This lesson is all about the eyes: under eye circles and under eye bags, how to equalize eye size and bring sharpness & light into backlit eyes without creating "alien eyes" that will turn off every prospective client who looks at your portfolio.
Here's What You'll Learn
Skin Texture & Issues
Eyes & Under Eye Issues
BLEMISHES, ACNE, & CRACKS
EYES WITH LIFE IN THEM
This is the lesson where everyone's jaw hits the floor. Learn how to create creamy tones & add rich depth to an overall image while adjusting the temperature, contrast, and vibrance, bringing life back into your portrait. You'll also learn how to clean up flyaways, sharpen your image to detailed perfection, & cut through haze in sun-drenched images.
Color Depth
& Polishing Details
POLISHED PERFECTION
In this lesson, you will learn how to create depth to a subject's face by using curves layers to contour & highlight facial features. Shoot in an area with flat lighting? No worries! With these editing steps, you can literally create shadow & light where there originally was not, and bring out your subject's most naturally beautiful features!
Contouring &
Shaping Light
face mapping
LET'S BREAK it DOWN:
Every client want gorgeously back-lit images, but what if the light isn't right or it's overcast for your session? Amanda will teach you how to add warm sun flares and haze in otherwise dull and overcast images without making them look fake or losing detail in your subject's face. She'll also teach you how to get rid of unwanted background items & replace them with a gorgeous sunlit flare.
Sun Flare & Haze
Processing
LIGHT & gradients
In this lesson, you will learn how to fix unsightly color cast on the skin & use localized color management techniques. Amanda also shows you how to give your entire image a gorgeous punch of color using just one simple technique to save you tons of time without sacrificing quality.
Color
Correction
COLOR MANAGEMENT
Now that you've learned the step-by-step techniques to the entire process in great detail, it's time to connect the dots & watch Amanda as she edits through the full workflow from beginning to end on several images showcasing the final results
Bringing the
Steps Together
FULL EDITS
For the final lesson, Amanda showcases how she uses each editing step in detail, on images photographed in studio with strobe lighting. Subtle changes are taught in order to offset the differences studio light & shadows as well as sharpness & skin detail.
Studio
Edits
STUDIO SETTING
a true understanding of Photoshop & how you can manually edit your images
What's in it for you?
a simple yet robust workflow for every single image you photograph
01
02
What you can get out of TRANSFORM:
clients who love your editing abilities & want to work with you
03
a way to set yourself apart from your local competitors
04
a classic & iconic editing style that doesn't rely on current industry trends
05
ENROLL NOW
A year from now you
will have wished you started today....
So let's get started!
"I like how enhanced everyone’s beauty is without looking over edited or fake. I don’t like over edited pictures that ruin the naturalness of the girls. i want to look like me in the pictures, maybe just a little better."
-Bilee
Why did you choose AMANDA for your senior portraits photographer?
"I love how focused they are to the person and how natural looking the pictures are. None of the pictures look over-exposed, and the edits are very sharp.
I don't like when the photographer tries to make you look like someone you're not. I definitely like the natural look better."
- Reese
WHAT DO YOU NOT LIKE WHEN IT COMES TO PHOTOGRAPHY PORTRAITS?
"You did two of my friends pictures and I loved their pictures - they were were edited naturally and looked amazing. I don't like it when pictures have too much editing and are over posed."
-Natalie
Why did you choose AMANDA for your senior portraits photographer?
"I don’t like when the photos are so over edited that the person doesn’t look like themselves."
- Hannah
WHAT DO YOU NOT LIKE WHEN IT COMES TO PHOTOGRAPHY PORTRAITS?
"When it looks completely unnatural, too edited... I like the airbrush editing to get rid of blemishes and thing like that, but when it's too much it just looks so fake."
- Grace
WHAT DO YOU NOT LIKE WHEN IT COMES TO PHOTOGRAPHY PORTRAITS?
real CLIENTS
you are tired of spending hours editing sessions
you could take on more clients if your editing workflow wasn't so long
you want to take control over the
artistic quality of your images
you want to understand Photoshop
& how to manually edit your images
you want potential clients to love your
work & hire you for your portfolio work
drastically transform your portfolio
into beautiful, clean, and bold images
Transform is
for you if...
ENROLL NOW
+ AMANDA'S EDITING ACTIONS
(created from her editing steps for an even faster edit!)
+ PRINTABLE EDITING WORKBOOK
(showcases each step in Photoshop with detailed
instructions and circled Photoshop buttons)
+ EDITING CHEAT SHEET
(a quick reference guide to each step of the editing workflow)
Check out all the extras you will receive!
Bonus!
SO WHAT ARE YOU WAITING FOR?
Let's Do This Thing!
I’m a busy hustler. Can I participate when I have the time or do I have to participate at certain times and days?
Transform is an AT YOUR PACE kinda course! If you want to blast through it in a month, go for it! If you want to take your time and digest each lesson with plenty of time for practice, that’s awesome! Either way, you can take as much or as little time as you need. Everyone’s process will look a little different and that is the beauty of a self-paced course.
Frequently Asked Questions
Is this course for a certain kind of photographer?
Transform is for ALL portrait photographers... no matter your genre or no matter your age, no matter your experience or no matter your level of experience. You will walk away with new tools that have proven results time after time across thousands of students.
What editing platform does this course mainly go over?
This course is entirely taught in PHOTOSHOP!
How long will I be able to access Transform?
Forever! This is a lifetime course! Guess what that means?!? If you join NOW – you’re in forever... including when I update the course, add any modules, and evolve it overtime! Oh yes, joining now gets you all the future perks too!
What kind of content is Transform? Sometimes I need to read, hear and watch to absorb the information.
AWESOME! This course includes so many different levels of learning because I wanted to make sure that anyone could take this course, and get actionable education out of it. Each module presents a video with visuals of the information, downloadable pdfs and printables for hands on learning, the ability to download the slides for note taking if needed, and even a course workbook that dives in deep to each topic. No matter how you learn, I got your back!
Can I buy Transform now and then begin the course later? I’m busy this time of year!
Will we have access to you personally? What if I have questions?!?
ABSOLUTELY! I know that seasons come and go in a photographers’ life and you may need to wait until you can clear your calendar to get started. No worries! When you purchase your seat to Transform, you’re in forever, so take your time and begin the course when you’re ready!
I’m a brand new photographer & just getting started. Is this course for me?
Are you kidding?!? NOW is the perfect time for Transform! Want to know why? Because this means you’ll hit the ground running with good editing habits! So many photographers who have come to me later in their photography career tell me that they wish they would have learned my editing education earlier because they had to go back and re-edit their entire portfolio to reflect their new editing style. NOW is the time to learn incredible habits that will benefit you for years to come.
HECK YES! I would NEVER leave you hanging to just figure it all out on your own! Once you’re a member of Pricing for Profit, you’re in the family! Feel free to add yourself to our online community where I will be checking in, answering questions LIVE, going over more advanced topics and so much more! I will be there to hold your hand as you navigate throughout each module and lesson! And don’t forget that this means you get to join a community of like-minded students to bounce ideas off of, share your trial and error stories, and learn together!
I completely understand. Every dollar invested in your business is an important one! Let me know if you have any questions!
Still on the fence?