If you’re a high school senior photographer who offers graduation announcement photo cards to your clients, this post is for you. I’ve sold grad cards for over a decade to my clients and I know how daunting it can be – especially without a pipeline in place for those grad cards. Which is why we have worked so hard to create the same system I use in my own business, for YOU!

Before I figured out a system, I would email each and every client I had individually about our grad cards and then schedule a sales session where they would come in to the studio, see the different cards I offered, then watch me customize them on the big screen, then place their official order. YIKES. I was spending so much extra and unnecessary time in the studio when I realized things could be done so much more efficiently.

I found out that my clients were in two grad card purgatories:

1. It was too early to order their cards because they didn’t know the graduation details yet. These clients were usually photographed in August through January of their graduating year and had not yet received their commencement info, so they just didn’t know what to put on the card.
2. My Spring clients (February through May of their graduating year) needed extra time to go through all the different designs I offered but knew they needed to hurry due to graduation deadlines.

I knew that I had to figure out a better way to serve my clients, but also not add extra and unnecessary time to my bottom line. I thought, if I could create a system that could take care of my clients, give them all the info they needed, and allowed me to design their cards from the comfort of my couch, that would be PERFECT!

So let’s talk about our Grad Card Sales Solutions and how they work together to create the easiest and most efficient grad card pipeline ever!

Here’s a quick explanation of how these products have saved me tons of time:

1. Grad Card Sales Newsletters: our brand new shop drop that has made my life so much easier. I can literally automate my sales timeline by popping in my images to the templates, setting up my clients as an audience in MailChimp (my preferred newsletter platform) and scheduling out each campaign to them. I no longer have to remember when to send friendly reminders and these templates are so dang beautiful that I’m already seeing elevated sales from them.
2. Grad Card Sales Hub: this is the client command center for all things graduation announcements. It’s a single link (a page that sits on my website) I can send every single one of my clients that explains the ordering process while also using visual messaging to upsell more products and collections. I just link the Gradalogue (which we’ll talk about next) and online ordering form to the prompt already designed, and then the process launches from there.
3. Gradalogue: it’s a Grad Announcement Catalogue (digital or printable) and we’re here for it! Load up your Grad Card designs, and let your clients download and browse through your offerings! This PDF template allows you to update your designs every year (no matter where your designs come from) while showcasing your card collections and other grad essentials that you offer! They can pick the style card they want and then order it straight from the hub!
4. Grad Card Templates: our grad card templates are the BEST in the industry, and I have no issue saying that out loud! We research new trends every year and make sure that our photographers will have the best designs to offer their clients! Our customers have repeatedly told us that their senior clients choose our designs over any other vendor year after year!
5. Grad Card Luxe Collection: why not upsell your cards with matching thank you cards (that can be written on the back), address labels and senior seals? This is the ultimate senior card offering and our clients LOVE how custom their entire set can be!

Here’s a few reasons why this system works so well:

1. It allows our photography clients to browse our designs without the pressure of an ordering session clock over their shoulder. They can take several days and even weeks to look through the designs we offer and make their choices when it’s easiest for them.
2. I can send this out to ALL my clients, no matter when their actual photography session occurred. Whether their session was in August or January, I can send it out in February and they take it from there.
3. I can even send it to my clients I haven’t yet photographed! This allows them to browse my designs BEFORE their session even happens, which can save serious time when it comes to graduation deadlines!
4. We don’t have to spend extra time meeting in person, when this can all be done online – and believe me, my clients appreciate that beyond measure. Everyone has busy lives, and that’s why its so important to establish systems that can be hands off at times.
5. Automation is the ultimate time saver. The fact that I can send all of my clients one link and the ordering process happens on its own from there!? YES PLEASE! I can go to the movies with my family while someone is placing their grad card order and THAT is wonderful!

Ready to dive in? Let’s do it!

Grad Card Sales Newsletters

Ready to AUTOMATE your grad card sales to your clients?!? Yes, please! This newsletter templates collection allows you to “set it and forget it” when it comes to educating your clients about your grad card ordering process, motivating them to order your grad cards, announcements, and invites, and even reminding them about final deadlines! Use your gorgeous card and product images to motivate your clients to order their grad cards and even upsell them on grad party essentials!

Showcasing clean design with ALL TEXT INCLUDED, the Grad Card Sales: Newsletter Template allows you to automatically send your clients a beautifully designed card sales campaign with stunning product images that will have them so excited to order their grad cards and party essentials through your photography business.

WHY WE LOVE THIS COLLECTION:

• This collection is a great way to automate your grad card sales timeline! Set your dates to send and you’re done!
• Product features will help you upsell more than just your grad card designs! Showcase other products your clients will need for their grad parties!
• This collection helps you get visuals in front of your clients that will get them excited about their own grad cards and other products you offer.
• This is such a great addition to your grad card sales system because it can incorporate the grad card sales hub, the Gradalogue, and luxe card designs!

Grad Card Sales Hub

Want your senior clients to be fully taken care of for their grad card sales experience with you? Start sending out beautifully designed education to help them prepare for their grad card sales with you!

Send your senior clients a link full of modern design, images, and helpful info about the grad cards & other grad products you offer with a product & sales hub page directly on your website. This page template will give your senior clients all the info they need to know about the grad cards you offer, luxe options, order timeline, grad card etiquette, gradalogue & order form jpg links, ordering policies and more! It really is everything your senior clients need to know to order their graduation stationary with your brand.

How do you get it onto your website? Just create a new page through your existing website service, upload each jpg you complete through the provided PSD templates, link the jpgs needed to the provided client resources, then send the link to your clients! Easy peasy! And if you need extra help, don’t forget that you receive a video tutorial that shows you how exactly to do this step in addition to customizing the templates as well!

What’s included?

• Gradalogue JPG LINK section (gradalogue not included can be found in Gradalogue V2)
• Order Timeline
• Grad Card Etiquette
• Order Form JPG LINK section (order form not included – can be found in Gradalogue V2)
• Grad Party products motivator section
• Grad Resources JPG LINK section (grad resources not included – can be found in Gradalogue V2)

Looking for a GRADALOGUE to go with your hub? Check out our Senior Gradalogue V2!

Learn how to streamline your announcement sales and increase your income through introducing the Gradalogue V2 into your senior experience timeline! The Gradalogue has been proven to be an amazing tool to upsell your product, save you precious design time, and guide clients through the process itself. Amanda provides not only the Gradalogue templates complete with all verbiage, but over 15 flat lays to use in your Gradalogue or social media platforms, the Grad Prep Guide including all verbiage for announcement & invitation etiquette, client gift tracker, order form, and an educational guide that gives you step by step details for sales, order form verbiage and e-mail verbiage to introduce your clients to the Gradalogue. Top all of that off with an educational video tutorial and you have the perfect kit to start using your Gradalogue!

What’s Included?

GRADALOGUE TEMPLATE:
+ all verbiage included
+ intro spread
+ several product showcase placeholders
+ investment spread
+ order instructions
+ order timeline
+ custom designability spread
+ grad card style pages

GRAD PREP GUIDE:
+ product guide
+ grad card etiquette
+ gift tracker
+ grad card order form

EDUCATIONAL GUIDE & SALES TOOL:
+ the photographer’s timeline
+ e-mail swipe file
+ order form field file
+ upselling luxe elements
+ gift print option 

MODERN FLAT LAYS:
+ 15+ flats for grad card placement & showcase

VIDEO TUTORIAL:
+ shows you how to use the gradalogue template
+ how to use the flat lays
+ how to edit all files as needed

Let’s fill that Gradalogue with beautifully modern designs your clients will love!

Every year we offer SEVERAL new designs that your clients can’t wait to invest in!

With bold elements and striking tones, our grad cards will make your seniors squeal with delight. Beautifully incorporating clean layouts and a mix of editorial & modern typography, our grad announcements are the perfect addition to your luxe senior card collection. Our collections showcase different designs and orientations for each card set, giving you tons of variety to choose from.

What’s included in each collection?

• Four 5×7 Flat Grad Announcement / Invite / Party Designs
• Both Horizontal and Vertical Designs
• Layered Photoshop Files – Front and Back
• Completely Customizable Elements
• Video Tutorials

Upgrade your offerings with our LUXE Grad Card Collections!

Our Luxe Collections include everything you need to upsell your grad cards and take your clients’ collections to the next level. Matching and customizable thank you cards that your clients can write on, beautiful complementary seals and labels are included in this gorgeous set to wrap it all up the most beautiful graduation collection.

What’s Included in each luxe collection?

• Four 5×7 Flat Grad Announcement / Invite / Party Designs
• Three 5×7 Flat Thank You Designs
• Three Circle Envelope Seals
• Three Wrap Around Address Labels
• Both Horizontal and Vertical Designs
• Layered Photoshop Files – Front and Back
• Completely Customizable Elements
• Video Tutorial