Let’s get psychological, shall we? We’ve already talked about how to use visual motivators to increase your booking ratios so let’s discuss how to increase our sales with the same methods!
Even if you are an all inclusive photographer (one price for all digital images and/or products included), there’s always room for higher sales with add-on products, right? And if you’re a boutique photographer, then that sentiment is even stronger.
Quick question… would you ever buy a car without test driving it first? How about even seeing it at all? When we try to increase our sales averages without SHOWING what we have to offer, it’s the same impossible challenge as trying to sell a car without someone seeing it first. And don’t even get me started about trying to sell anything without priming our client first.
Remember that in order for someone to purchase something, they need to see it an average of 7 times. So ask yourself, how many times do your client see your products or upsell offers before you pitch them? Most photographers don’t prime their clients at all. The first time their clients see what is being sold to them is on the day of their ordering session. And if you’re an all inclusive photographer hoping to sell add-on products, it’s highly likely that you’re not selling any, am I right?
That’s where the A-List Sales Solutions come in. We offer several different products that can help you make more money using the psychology of visually priming your clients. These products help your clients see your products more and puts them in the mindset to start wanting and needing what you have to sell.
Here’s a few of our favorite SALES PREP TOOLS in the A-List shop!
Post Session Client Sales Guide
The BEST way to boost your sales, as a photographer (no matter what genre), is to front-load your client’s experience with detailed and visual education. Motivate your clients to higher product sales by guiding them product by product, collection by collection.
Showcasing clean design with ALL TEXT INCLUDED, the Post Session Client Sales Prep Guide features your product line, cropping guides, your studio ordering policies, thank you, appointment reminder card, client planning and ordering forms, pricing folio, and what’s next information. Whether you choose to deliver digitally or with a tangible kit, this client guide is an extensive representation of the incredible offerings your studio has to give your clientele. This guide is sure to excite your clients about your product offerings while educating them on your policies and practices for the ordering session, itself.
Tip: Give this guide to your clients immediately after their sessions so that they have the time between the session and the ordering session to pour over the information and begin planning how they’re going to showcase their gallery.
• Client Forms: order form, invoice, and portrait summary
• Post Session Product Guide (35 pages)
• Pricing Folio (8×10 photo print)
• Thank You Cards (5×7 flat cards for print)
• Appointment Card & Session Policies (5×7 Flat Card)
• Circle Enclosure Stickers
• Client Forms – Order Form, Invoice, & Portrait Summary
• Crop Guide (5×5 folded card)
• Post Session Product Guide (34 pages)
• Pricing Folio (8×10 Photo Print)
• Crop Guide (5×5 folded card)
• Thank You Cards (5×7 flat cards for print)
• What’s Next Card (5×5 flat cards for print)
CLIENT HUB: PRODUCT SALES
Want your senior clients to be fully prepared for their post-session experience with you? Start sending out beautifully designed education to help them prepare for an in-person sales session or gallery delivery with you!
Send your senior clients a link full of modern design, images, and helpful info about their post-session experience with a product & sales hub page directly on your website. This page template will give your senior clients all the info they need to know about the product you offer, collections, a look inside a portrait order, gallery links, ordering policies and more! It really is everything your senior clients need to know to get ready for their sales session or gallery debut with your brand.
*Whether you offer in-person sales sessions, or digital gallery deliver and/or online sales options, we have you covered with these versatile templates!
How do you get it onto your website? Just create a new page through your existing website service, upload each jpg you complete through the provided PSD templates, link the jpgs needed to the provided client resources, then send the link to your clients! Easy peasy! And if you need extra help, don’t forget that you receive a video tutorial that shows you how exactly to do this step in addition to customizing the templates as well!
• In-Person Sales Prep – Product Sales Client Hub
• Personalized Digital Delivery for All-Inclusive Options & Product Info Client Hub
• All-Inclusive Product Info Client Hub
• Portrait Planning Worksheet
• Video Tutorial showcasing how to customize templates and how to upload to website page
Canvas Sales Guide
We are finally sharing our trade secrets to help YOU get the most out of your canvas sales! Amanda and Adam have built their businesses on selling large canvas collections to seniors and families and it’s time that you put the strategies and methods that we use in place for your business. In this incredible bundle, you are receiving all of the tools to help you kick your canvas collections into gear!
Inside the PDF Sales Guide, we are teaching you all of our time tested systems to motive your clients into serious canvas collections sales! Learn how we prep even before the session, what we’re thinking while we’re shooting and how we create excitement in our clients for these incredibly profitable canvas collections! This is all the education you need to bring in killer canvas sales!
Now that you’re educated on what goes into psychological motivation tactics to sell canvas collections, it’s time to put it all to use! We’ve included stunning canvas collection magazines that you can start sending to your clients today! You can print them out or send them out digitally – whatever is best for your business. With these incredible pieces of collateral, your client will be perfectly primed and excited to purchase your canvas collection options! You also receive scaleable collection layouts so that you can live design your clients’ collections right in front of them! This bundle holds all of the education and tools you need!
+ Senior Designer Canvas Collection TEMPLATES:
– 14 of Amanda’s top selling canvas collections in template form and magazine form
– senior canvas collection inspiration guide with images already installed for your use (start e-mailing your clients today!) or for you to fill with your own
+ PSD scaleable collection layouts
– build and showcase your clients’ exact collections right in front of them with these super easy and incredibly fast templates for live designing
+ Studio Quick Reference Guide for collection sizes and pricing
+ Canvas Collection Install & Care Guide
– this guide is a gorgeous install and care guide for you to give to your clients so that they can care for their products for years to come
+ PDF Sales Guide: A full PDF sales guide detailing the canvas
Sales process from start to finish is included with your download. Sales Guide topics include:
– shooting for a canvas sale
– inspiring your clients
with the canvas magazine
– how-to design the best
– two instructional how-to design videos
– step-by-step sales room process
– dealing with client objections
– our favorite canvas vendors
– canvas install tips
– marketing canvases to
+ BONUS: ProSelect layout templates