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Our Newsletters System Templates: Where to Start

If the thought of designing each piece of your system overwhelms you, we have your back.

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STOP YOUR SCROLL: if you’re interested in newsletters and lead magnets (aka freebies), but not sure how that process works for your photography business, go HERE first. You’ll find a visual explanation of the entire system that has proven to be insanely successful for so many photographers.





If you’ve already visited that post, or have a good understanding of the blue print of how lead magnets and landing pages lead to automated freebie delivery and welcome campaign automations, and you would like to save HOURS designing these system pieces, keep reading. We’ve got your back. 😉

Let’s begin with our LEADS TO LIST SYSTEM templates. These include EVERYTHING YOU NEED (including alllllllll the text) to begin your entire newsletter system. How the heck are we going to get people to sign up for our list if we don’t have anything to offer?!? We do that with lead magnets (aka freebies). Our Leads to List System templates are the ULTIMATE lead magnet system!

These templates set you up with EVERYTHING you need for a complete lead to list loop:

1) your freebies

2) the newsletter sign up landing page graphics for each freebie

3) social media graphics and ad graphics for each freebie

Our Leads to List Freebies come in two collections: V1 and V2. Each collection covers different high value education that is relevant to the high school senior and their parent(s) which will have them begging to give you their email address!

Newsletter templates for photographers
These super fun and interactive freebies are designed for vertical viewing on a smart phone and allow for perfect marketing of your senior photography business with the extra marketing graphics to complete your system. They include: What to Look for When Choosing a Senior Photographer, Get to Know Me: IG Surveys, What Senior Session Season Are You?, Four Steps to a Better Selfie, and the Senior Session Planning Quick Guide
Lead generators and templates for senior photographers
These super fun and educational freebies are designed for horizontal viewing on a desktop or laptop screen and allow for perfect marketing of your senior photography business with the extra marketing graphics to complete your system. They include: 5 Reasons to Hire a Pro Photographer, Top 10 Things to Pack in your Senior Session Emergency Kit, Grad Card Etiquette, Perfect Senior Session Colors Based on your Skin Tone, and 5 Things Not to Wear for your Senior Session.
Senior photographer resources and newsletter templates
An example of one freebie and its appropriate graphics: the freebie itself (shown on the left), then the ad graphic, social teaser graphic, and landing page graphic. Each collection includes 5 FREEBIES with graphics for all included.

WELCOME CAMPAIGN:

Now that you have the lead magnet, call to action / ad graphic, and landing page template with the Leads to List Freebie Templates, it’s time to automate your freebie delivery with a Welcome Campaign. This is your 5 step newsletter campaign that delivers the appropriate freebie to your lead and begins pre-scheduled campaigns that introduce your brand to your new follower and gets them to know, like, and trust you.

email campaign and newsletter templates and lead magnets
The Welcome Campaign newsletter templates include FIVE newsletters: 1) Freebie Delivery E-Mail 2) Welcome: About the Brand 3) How Do We Compare 4) The Experience 5) Now Booking. It also includes 5 social teaser graphics that motivate more sign ups.

EVERGREEN CONTENT NEWSLETTERS:

The questions I get right after someone sets up their welcome campaign to automatically send is, “Ok… now what? What the heck do I send now? How do I keep them interested & engaged with my brand?” That’s where evergreen & seasonal newsletters come in! Evergreen campaigns are newsletters you send to your list that no matter what month it is, it’s relevant to your business. These newsletters educate your list about your brand, your products, your portfolio, the client experience, and more. You can send these newsletters out every month and it will keep your work in front of your leads.

We have 3 collections that include all text and design for your evergreen newsletter needs:

  1. Product Feature Newsletters
  2. Session Feature Newsletters
  3. Session Fashion Newsletters
email and newsletter templates
This collectionIncludes the following newsletters: 1) A Look Inside X’s Collection 2) Featured Product of the Month 3) Grad Cards Feature 4) Collection Feature 5) Product Sale. It also includes 5 social teaser graphics that motivate more sign ups.
email and newsletter templates
This collection includes the following newsletters: 1) Fashion Feature, 2) 5 Rules for Session Fashion Variety, 3) How to Wear It series – with 3 alternative topics, 4) Senior Session Staples, 5) Senior Session Accessories. It also includes 5 social teaser graphics that motivate more sign ups.
email and newsletter templates
This collection includes the following newsletters: 1) On the Blog, 2) Session Faves, 3) Senior Sunday, 4) Monthly Roundup, 5) The Client Experience. It also includes 5 social teaser graphics that motivate more sign ups.

SEASONAL CONTENT NEWSLETTERS:

Let’s discuss newsletter content that should be sent out only when it makes sense! Seasonal campaigns are newsletters you send to your list that are relevant for the time you’re sending them out. These newsletters educate your list about any sales or announcements you currently have going on, seasonal fashion trends, available session dates, etc. You can also send these newsletters out every month, but only specific to your current season or business standing.

We have 3 collections that include all text and design for your evergreen newsletter needs:

  1. Current Affairs Newsletters
  2. Sale Newsletters
  3. Seasonal Fashion Newsletters
email and newsletter templates
This collection includes the following newsletters: 1) Now Booking, 2) Monthly Availability, 3) Minimal Dates Available, 4) In Case You Missed It, 5) Session Opening. It also includes 5 social teaser graphics that motivate more sign ups.
email and newsletter templates
This collection includes the following newsletters: 1) Black Friday / Cyber Monday, 2) Product Sale, 3) Percentage Off Session Sale, 4) Gift Card Sale, 5) Urgency Campaign. It also includes 5 social teaser graphics that motivate more sign ups.
email and newsletter campaigns
This collection includes the following newsletters: 1) FALL Fashion Feature, 2) SUMMER Fashion Feature, 3) WINTER Fashion Feature, 4) SPRING Fashion Feature, 5) Senior Season Quiz PDF template. It also includes 5 social teaser graphics that motivate more sign ups.

There you have it friends! Everything you need to complete your entire lead magnet and newsletter system! Imagine all the hours you will save with these done-for-you templates! These are the exact designs I use in my own senior photography business and I am so thankful to have them!

Ready to shop the lead magnets & newsletter templates?

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