So, you’ve been hearing about newsletters and lead magnets and how successful they are when it comes to booking more photography clients, but you’re beyond confused and have no idea where to start. Right? Yep – we’ve ALL been there, friend! I remember looking at the computer with a deer in the headlights stare as I tried to figure it all out myself and gave up time and time again because it was something new and I HATE learning something new.
But I finally figured it all out and guess what?!?! It IS as successful as everyone says and I’m going to show you all the ins and outs with VISUAL EDUCATION right here. DON’T WORRY! I have you covered! I put together these visual definitions and marketing path to common terms and actions when we talk about lead magnets, landing pages, ads, and newsletter campaigns.
Hopefully this will help you understand what all these weird terms mean and can start getting you on the path to a successful newsletter system.
Below you will find the visual showcase and definitions for the following newsletters terms:
- LEAD MAGNET
- AD / CALL TO ACTION
- LANDING PAGE
- AUTOMATION OF LEAD MAGNET
- WELCOME CAMPAIGN
- EVERGREEN CONTENT NEWSLETTER
- SEASONAL NEWSLETTER
This is the basic path that a lead (aka someone interested in your services) goes down when being introduced to your brand via an ad or call to action. Think about how many times you’ve signed up for a freebie and then ended up on someone’s newsletter list, which then you ended up buying something of theirs that they sold on their newsletter list. This same path can used for your very own senior bookings!
Now that you’re up to date on all the terms, let’s dive in to what this process actually looks like. Here’s a quick map of what your newsletter system can look like, when done correctly:
THIS showcases the path that your target market takes when you implement a newsletter system! And guess what?!?! The red recycle icons show each part of the process that RUNS WHILE YOU SLEEP! Yes! You set it up, then let it run behind the scenes! You don’t have to be present for each and every piece of this process (unlike social media)! Woo hoo! Automation for the win!
Once you have your lead magnet, landing page, freebie delivery, and welcome campaign set up – the hard part is done! At that point, you can just create your monthly newsletters to send out (whether evergreen, or seasonal – we like a mix of both) as often as you like! We like to send out a newsletter 2-3 times a month to our senior & parent lead audience as it keeps our content fresh and doesn’t exhaust our list!
So you’ve now seen how the leads to list blueprint works, but you’re feeling a bit overwhelmed with all the steps? We’ve got your back! I felt the same way too, which is why we created an entire leads to list system in ALL THE TEMPLATES! Yes! All of the work has been DONE FOR YOU! All text is included, every piece of the system is designed and laid out for you from lead magnets and landing pages to welcome campaign and newsletter campaigns! You just place your images in the templates and you are good to go! It couldn’t be easier.